Pharmafabrik Recordings is a relatively covert, but at the same time very vigorous and prolific, alternative record company. Its main focus is strongly conditioned by the vision of its creator, Simon Šerc, who started the label some time around 1993 in an attempt to create a platform that strives to enhance radical difference in how we perceive, consume, and distribute music and other art. Preferring quality over quantity it delivers rare but comprehensive records of experimental, drone, ambient, electronic, and electro-acoustic music. According to music critics the Pharmafabrik label significantly enriches Slovenian audio diversity with its consistent and clearly defined methodology of sound explorations.